CITO Research: How Full Stack Experimentation is Becoming a Product Any Company Can Use
This white paper examines how leading internet companies have evolved from A/B/n testing for UI change to full stack experimentation. And, how any company can now adopt a similar process by using Split. The paper will address the following questions:
- Why is traditional A/B/n testing of user experience not enough?
- How did leading internet companies evolve to full-stack experimentation?
- What are the key elements of a full-stack experimentation platform?
Download the paper to learn more.