CITO Research: How Full Stack Experimentation is Becoming a Product Any Company Can Use

This white paper examines how leading internet companies have evolved from A/B/n testing for UI change to full stack experimentation. And, how any company can now adopt a similar process by using Split. The paper will address the following questions:

  • Why is traditional A/B/n testing of user experience not enough?
  • How did leading internet companies evolve to full-stack experimentation?
  • What are the key elements of a full-stack experimentation platform?

Download the paper to learn more.

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About Split:

Split is the leading platform for feature experimentation, empowering businesses of all sizes to make smarter product decisions. Companies like Salesforce, Vevo, and Twilio, rely on Split to securely release new features, target them to customers, and measure the impact of features on their customer experience metrics. Founded in 2015, Split's team comes from some of the most innovative enterprises in Silicon Valley, including Google, LinkedIn, Salesforce and Databricks. Split is based in Redwood City, California and backed by Lightspeed Venture Partners, Accel Partners, and Harmony Partners. To learn more about Split, contact hello@split.io, or start a 14-day free trial at www.split.io/signup.