This white paper identifies how testing for digital products needs to be as comprehensive as testing physical products, like cars or drugs. However, digital products continue to change and evolve after being shipped, adding to the challenge. The paper will address the following questions:

  • Why do digital products need to be tested against a broad set of metrics?
  • Why is traditional A/B/n testing not enough?
  • What are the key product metrics that should be included in Full Stack Experimentation?

Download the paper to learn more.

Using Full Stack Experimentation to Improve Your Metrics and Monitoring by CITO Research

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About Split:

Split is the leading platform for feature experimentation, empowering businesses of all sizes to make smarter product decisions. Companies like Salesforce, Vevo, and Twilio, rely on Split to securely release new features, target them to customers, and measure the impact of features on their customer experience metrics. Founded in 2015, Split's team comes from some of the most innovative enterprises in Silicon Valley, including Google, LinkedIn, Salesforce and Databricks. Split is based in Redwood City, California and backed by Lightspeed Venture Partners, Accel Partners, and Harmony Partners. To learn more about Split, contact, or start a 14-day free trial at