CITO Research

Privacy and Full-Stack Experimentation

How your approach impacts compliance with the GDPR

The General Data Protection Regulation (GDPR) is a new European mandate regulating how companies must treat data belonging to EU citizens. The result of this regulation gives more control over how people’s personal data is used and safeguarded.

Deep experimentation provides insights in a way that allows companies to segment their customers into highly defined subgroups to better understand how code-level changes affect the customer experience. Yet for that type of pinpoint targeting to be effective, companies need a lot of data on their customers. This means that when evaluating experimentation platforms, GDPR compliance must be part of the decision-making process.

This brief by CITO Research discusses:

  • The impact GDPR has on full-stack experimentation
  • The future of data privacy, especially in the EU
  • How experimentation platforms can operate without storing personal data

Download the brief to learn more.